Marketing used to be displayed on billboards, stuffed in mailboxes, and played on television commercials. Internet marketing is the (not so) new standard for anyone who wants to market their nonprofit or business well.
When done well, internet marketing helps your business get in front of the right people at the right time. Since most people spend a lot of time scrolling on smartphones and tablets, you have plenty of opportunities to catch their attention with your brand message.
The Purpose of Internet Marketing
Why do businesses plaster their logo on a billboard, or send a colorful advertisement in the mail, or craft a memorable tune for radio and tv? To attract sales leads and convert them into customers. Small nonprofits use the same strategy to inspire donors to action or to recruit volunteers.
The same principle applies to internet marketing. You target specific keywords, engage with your audience on social media, and create useful content to attract prospective leads to convert them into customers, attract donors, or gain volunteers.
Our internet marketing toolkit is filled with five of the most helpful and effective tools.
We Can Help
The reasons for creating an internet marketing strategy are endless and the benefits are too numerous to list. But one thing is certain: an effective internet marketing strategy will get your message in front of the right people, in the right place, at the right time. That means your small nonprofit can attract donors and volunteers, or that your socially-minded business will gain customers.
If you’re struggling to manage your internet marketing strategy on your own, we’re here to help. It’s simple to get started!