Marketing used to be displayed on billboards, stuffed in mailboxes, and played on television commercials. Internet marketing is the (not so) new standard for anyone who wants to market their nonprofit or business well.
When done well, internet marketing helps your business get in front of the right people at the right time. Since most people spend a lot of time scrolling on smartphones and tablets, you have plenty of opportunities to catch their attention with your brand message.
The Purpose of Internet Marketing
Why do businesses plaster their logo on a billboard, or send a colorful advertisement in the mail, or craft a memorable tune for radio and tv? To attract sales leads and convert them into customers. Small nonprofits use the same strategy to inspire donors to action or to recruit volunteers.
The same principle applies to internet marketing. You target specific keywords, engage with your audience on social media, and create useful content to attract prospective leads to convert them into customers, attract donors, or gain volunteers.
Our internet marketing toolkit is filled with five of the most helpful and effective tools.
Google’s advertising program is one of the best internet marketing options. This is a great option for social-minded businesses and startups, and they even have options for nonprofits. Nonprofits are on a budget, and Google offers grants for free advertising. What’s not to love about a generous placement that gets your business in the paid ads section at the top of an internet search?
People are curious, and search engines (like Google, Bing, YouTube, etc.) are the digital encyclopedia that answers all of their questions. Have you ever thought that your business may have the best, most specific answer? We track keywords and SEO for Google, Bing, maps, and other directories so you can answer the world’s buzzing questions, boost your website traffic, and increase your sales.
Search Engine Marketing
Social media has become a way of life. Which means you have a chance to attract leads every single day by meeting them where they already are. We can make your social media pages drive traffic to your website by appealing to distinct audiences on each of your platforms.
Your blog is the best spot to share helpful and useful information while also educating readers. Plus, these articles provide the context that convert readers into customers, donors, or volunteers.
Beyond basic blogs, you can create additional content that explains expert answers to your audience’s specific questions. Ebooks, tutorials, and extensive detailed reports are excellent options to start with.
We Can Help
The reasons for creating an internet marketing strategy are endless and the benefits are too numerous to list. But one thing is certain: an effective internet marketing strategy will get your message in front of the right people, in the right place, at the right time. That means your small nonprofit can attract donors and volunteers, or that your socially-minded business will gain customers.
If you’re struggling to manage your internet marketing strategy on your own, we’re here to help. It’s simple to get started!