Which Social Media Platform is Best for Marketing?
A comparison of social media platforms
Is your website the only place you call home online? If that’s the case, you’re overlooking a huge opportunity. Social media is where you can personally interact with and get to know your audience. It’s where your brand feels more like a person than a business or organization.
Not a Fan?
Whether you’re a social media fan or not a follower at all, social media is one of the best marketing tools available to your startup, nonprofit or small business.
Having a social media presence is a low-cost investment that can bring great results with increased website traffic, more sales leads, a higher search engine rating, and more opportunities to interact with your followers. It can help give an authentic voice to your brand's name and reputation.
No matter who your audience is, you can reach them on social media. In fact, according to Pew Research, more than two thirds of Americans use Facebook and over one third are active on Instagram, not to mention that roughly one fourth of the population use other platforms like Pinterest, LinkedIn, and Twitter. Popularity of these platforms shift and change over time.
Doing social media well can feel complicated and time-consuming. Many businesses and startups struggle to see how a social media strategy could help them make money, and nonprofits debate whether it'll increase their donations or volunteer pool. They wonder how difficult it will be to get started with the different accounts and if it will be worth the investment. We can tell you, it’s worth it!
Good Customer Service is Important, Including on Social Media
According to a recent survey, 71% of customers who have a positive service experience on social media are likely to recommend your brand to their friends and family. If you don’t have a strong social media presence, you’re missing out on valuable opportunities to make your customers happy!
So, Which Social Media Platform is Best for Marketing?
Let's take a look at some of the social media platforms out there with these examples using a taco truck business.
I run a taco truck and local people who enjoy eating tacos like my page on Facebook which makes it easy for them to find me.
People post pictures of my tacos and tag my business in them on Instagram. I also painted a cool mural on the side of my truck for people to take selfies, and now people treat my truck like a local landmark.
I use Pinterest to share some of my favorite taco recipes with my fans and it brings a lot of people to my website.
I use LinkedIn to connect with local businesses about partnerships and events.
I use Twitter to share information about where to find my taco truck and what is new on our menu, and I occasionally share local news and articles about the food truck industry, all of which is interesting to my audience.
I use YouTube to share videos of me making delicious tacos and teaching others how they can make delicious tacos too. People subscribe to my channel to make sure they don't miss any of my new content.
We make fun videos of people enjoying our tacos and our adventures around our town on TikTok, which inspire our fans to do the same.
Now that we've seen how some of the different social media platforms work, the answer to which social media platform works best for marketing will vary based off your industry and what type of business you have.
Things to consider when picking social media platforms for your business
Just to name a few...
Your industry. Understanding what platforms work best in your industry will definitely make for a better social media strategy. Will you see retail brands on LinkedIn or accounting firms on Snapchat? Probably not. If you don't have a clear picture of what this looks like for your industry, one way to get some insight is to see where your competitors are online.
Customer demographics. What problem is your business solving and for what community. Brands rarely solve a problem for everyone. So, it's ok to narrow down who your customer base is. Dig deeper into gender, socioeconomic status and so on of people who buy your products or services.
Customer psychographics. This gets more into your customer's desires, interests, lifestyle choices, and values. Does your brand sell green housecleaning products? You're most likely looking for environmentally conscious consumers. Is it a textile brand that supports fair trade coops? You're looking for consumers with a heart for doing good.
What you sell. Believe it or not this makes a big difference on where you'll want to invest the most time online. Instagram, Facebook and Pinterest currently work well for e-commerce (selling products online) because they allow you to integrate your shop page from your website. This would be ideal for retail, beauty products and even food. LinkedIn works for prospecting new clients for service-based businesses and expanding your professional network of colleagues in your industry.
We hope you found this information helpful. If you're not sure you want to go it alone, we can help.
We Can Help
Our experience has taught us which platforms are best for connecting with new leads, boosting interactions, and raising awareness.
We can help with personalized social media management. We post, interact, and manage your social media accounts for you, giving you more time to focus on your mission and ultimately make an impact in our community.
If you’re ready for your business to get social but are lacking on time or strategy, we can help. We will get you connected to the right platforms and engage your followers with compelling content. Schedule a free consultation.